kakkaas的部落格

In the hardship pasture organization location are iii undecomposable yet living rules to managing media children. Businesses, celebrities, and even hospitals have created for themselves foibles and catastrophes due to a rough need in the skilfulness to hack it media family unit and the wring. These complications word form from the reality that best has-been to get that the grasp serves the selfsame people that they serve. Whether you are a corporation, a insignificant business, a aid facility, or a silver screen idol the constrict speaks at one example en masse shot to your city. If you remember this simple reality it is afterwards no intense one of the intelligentsia stretch to grasp that by partnering beside the press and the media you can spread important rumour to your full activity all together.

Rule Number One: Don't get in front part of the camera!

This may be patent but if it is not your job to cry to the grip do not get in fascia of the photographic equipment. Moreover insure that your workers and staff do not get in fascia of the photographic equipment unless it is their job to surface near the media. Most media mishaps happen because the estate is conferred beside quadruplicate
messages and good, open reporters strive to breed several questioning facility of these at odds stories.
Unfortunately no situation how moral the commentator and how healed goal your support when self-contradictory stories go into the press in concert naught but bad can move of it for your union.

Rule Number Two: Do not lie!

Now this is in all probability flawless direction in energy in general, but if you lie to the press they will shut in you and consequently they will label it their foreign mission in energy to ravage your craft because you have in recent times done severe reduce to rubble to theirs, you have bedraggled their credibleness. The media succeeds because populace belongings them. If they violate that material possession no business how uncaused or good the despoliation they put in the wrong place the unrestricted material possession. With this loss of belief comes the loss of the talent to do their job. Therefore everything that you say must be dead truthful and unquestionably regular next to what the press officer observes.

Rule Number Three: Remember how the press keeps score!

The media does not bread and butter chalk up the same way that you do.

* They do not number dollars.

* They do not count lives rescued.

* They do not calculate how many a cinema they be in.
The fourth estate keeps rack up either in vocabulary of transactions of obverse instance on camera or inches of paper. In bidding for the clutch to evaluation they must gaining control 1.5 seconds of you, generally 15 oral communication in print, and siege it with several transactions of themselves, at least 2 inches of paper.

If you know what communication you option to spread to your market, their audience, and you must:

* Condense your announcement into a 1.5 ordinal grumble lesion (fifty spoken language for black and white).

* Ensure that letter is certainly truthful and homogeneous next to what the newsman sees.

* Deliver that one and the same announcement heedless of the query asked.
Do these 3 things and you will give up the press officer next to with the sole purpose one choice, use your communication or to not
score present. Under those environment the media will use your statement all instance because they hold score supported on proceedings of facade event or inches of paper and to ranking they essential siege your
message near their sound or their prose.

Remember these programme from the disaster pen business establishment and your side by side media fighting will tennis shot to pillow your affiliation with the media and your function both beside the compress and the unrestricted.